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The Players You Want Are Out There. Are Your Campaigns Finding Them?
From acquisition and payments to affiliate infrastructure and player engagement, let’s discuss the opportunities, challenges, and goals shaping your business.
Trusted by operators, platforms, and technology leaders across igaming
Why Paid Acquisition Underperforms for Most iGaming Operators
You're paying for registrations, not depositing players.
Campaigns optimised for sign-ups inflate volumes and obscure FTD cost and 30-day LTV.
Meta campaigns are getting flagged or disapproved.
Real-money gambling ads require written certification per market. Without it, accounts operate at risk.
Budget is burning on the wrong audience segments.
Bonus hunters and low-LTV players register at the same rate as high-value depositors — if your targeting doesn't separate them.
Programmatic is delivering reach, not intent.
Without iGaming-specific DSP selection and audience logic, high impression counts mask poor commercial returns.
Your agency knows paid media. It doesn't know iGaming.
The compliance landscape, the player journey, the reg-to-dep drop-off — these require operational experience, not platform certifications.
End-to-End Performance Marketing. Two Channels. Fully Managed.
Lava Global manages Meta and programmatic acquisition from strategy through to live optimisation — with iGaming compliance, audience architecture, and commercial reporting built in from day one.
Campaign Strategy
Programmatic / DSP
Access to iGaming-quality inventory across premium publisher networks, with behavioural targeting built around deposit intent.
Meta / Facebook Ads
Fully managed Meta campaigns with certification, audience architecture, creative optimised for FTD cost, not click-through rate.
Audience Segmentation
Compliance Management
Performance Reporting
Weekly reports focused on CPA, FTD count, and reg-to-dep conversion, not impressions. Monthly strategy reviews with clear next actions.
Built Around Performance, Not Assumptions.
Every campaign starts with a commercial audit. We combine your acquisition data, player LTV benchmarks, and market compliance requirements into a channel strategy designed to hit your CPA targets — not just generate activity.
Discovery & Market Analysis
Audit of current CPA, reg-to-dep rate, target markets, and player LTV. Competitor landscape review and GEO prioritisation.
Campaign Architecture
Channel strategy, audience segmentation, and account structure designed for accurate measurement and scalable performance.
Audience Development
Player value segments built on behavioural, geographic, and intent signals. Bonus hunter exclusion logic applied from launch.
Discovery & Market Analysis
Audit of current CPA, reg-to-dep rate, target markets, and player LTV. Competitor landscape review and GEO prioritisation.
Campaign Architecture
Channel strategy, audience segmentation, and account structure designed for accurate measurement and scalable performance.
Growth That Respects Regulatory Requirements.
Regulated iGaming markets have specific advertising requirements that go beyond adding a responsible gambling disclaimer. We build compliance into campaign architecture — not as a final check, but as a structural requirement from the start.
- Meta gambling certification per market — application, renewal, and ongoing monitoring
- Market-specific targeting restrictions — age-gating, geographic exclusions, offer-specific rules by jurisdiction
- Responsible gambling messaging integrated into creative templates as standard, not a manual add-on
- Programmatic inventory quality controls — brand safety filters and low-quality publisher exclusions applied at setup
- Creative compliance review before every campaign submission to reduce approval delays and rejection risk
Clear Reporting. Better Decisions.
Operators need actionable insight, not activity updates. Every report we produce is built around the commercial metrics that matter — not the platform statistics that make campaigns look busy.
Performance Tracking
CPA, FTD count, reg-to-dep conversion, and spend efficiency by channel and GEO. Reported weekly. Decisions made on depositing player outcomes, not click counts.
Audience Insights
Which segments are generating high-LTV players versus low-value registrations. Continuous audience refinement based on live deposit data.
Market Analysis
Performance comparison across GEOs and channels. Identifies where to scale spend and where to pull back — with clear commercial reasoning.