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Your Affiliate Channel Is Only as Strong as Its Platform
Lava Global implements and supports two of the iGaming industry’s most capable affiliate management platforms — Raventrack and Affilka by SOFTSWISS — giving operators the infrastructure to run a compliant, scalable, and profitable affiliate programme
Why Most iGaming Operators Struggle to Scale Acquisition
Inaccurate Tracking Destroys Publisher Trust.
If affiliates can't trust their commission reports, they deprioritise your brand. Leaky tracking is the fastest way to lose high-quality publishers
Manual Commission Management Doesn't Scale
Spreadsheets and manual payouts work for 10 affiliates. They break at 100. The right platform automates this entirely
No Visibility Into Traffic Quality
Without proper tagging, segmentation, and fraud detection at platform level, you're flying blind on affiliate ROI
Compliance Gaps Create Regulatory Risk
Affiliate marketing in regulated markets requires documented agreements, commission transparency, and audit trails. Generic CRM tools won't provide these
Built for Performance. Trusted by Operators.
Insert Raventrack platform description and approved capability copy here. Lava Global to confirm use of Raventrack’s own approved partner copy or provide original approved description.
Real-time tracking and reporting dashboard
Flexible commission structures — CPA, revshare, hybrid
Automated affiliate payouts
Fraud detection and traffic quality controls
Multi-brand and multi-GEO support
Enterprise Affiliate Management at Scale.
Insert Affilka platform description and approved capability copy here. Lava Global to confirm use of SOFTSWISS-approved partner copy for Affilka
- Deep integration with SOFTSWISS gaming platform ecosystem
- Advanced reporting with custom KPI dashboards
- Multi-currency and multi-language affiliate portal
- Automated compliance and commission documentation
- API access for custom integrations
Which Platform Is Right for Your Operation?
RavenTrack
Evaluate both platforms side by side to determine which option best supports your operational needs.
- Fast implementation
- Easy affiliate management
- Automated reporting
- Automated reporting
Affilka by SOFTSWISS
Evaluate both platforms side by side to determine which option best supports your operational needs.
- Enterprise scalability
- Multi-brand management
- Powerful integrations
- Automated Advanced analytics
We Don't Just Sell the Platform. We Make It Work.
Lava Global is a commercial partner for both Raventrack and Affilka. We handle the platform recommendation, commercial negotiation, technical implementation, and ongoing support — so your team focuses on managing affiliates, not managing software
- Platform selection and commercial negotiation
- Technical integration with your gaming platform and CRM
- Affiliate portal setup and branding
- Tracking and commission structure configuration
- Ongoing platform support and optimisation
Ready to Grow?
Talk to the Lava Global team and find out which solutions fit your operation. A 30-minute conversation — no hard sell, just an honest commercial assessment.