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From Implementation to Fully Managed Player Engagement
TEXT is powerful technology on its own — but in iGaming, performance depends on how it’s configured, integrated, and continuously optimised. Lava Global’s managed services ensure TEXT operates as a fully embedded engagement system across your entire player journey, not just a standalone chat tool.
Trusted by operators, platforms, and technology leaders across igaming
What Managed Services Covers
With TEXT for iGaming, technology is only the starting point. Lava Global’s managed services ensure the platform is fully embedded into your operations, configured for your player journey, and continuously optimised for performance. We handle end-to-end operational ownership so your internal teams don’t need to manage workflows, integrations, or day-to-day optimisation.
Full Setup & Configuration
Platform setup and configuration aligned with the complete player lifecycle
Deep Integrations
Integration with gaming platforms, CRM systems, and payment providers
Automation Design
Custom chatbot and live chat workflows built for iGaming operationsCustom chatbot and live chat workflows built for iGaming operations
Multi-Language Support
Multi-Language Support Multi-language configuration with intelligent routing across global markets
Agent Workspace
Agent workspace setup with structured escalation and support rules
Compliance Ready
Compliance-ready chat logging with comprehensive audit trail management
Continuous Optimization
Continuous optimisation of automation workflows and conversation performance
Who It’s For
This service is designed for iGaming operators who want TEXT to perform as a fully embedded engagement layer — not just a support tool.
It is best suited for:
- Operators scaling into new GEOs with multilingual support requirements
- Teams struggling with high support volumes and repetitive player queries
- Businesses with limited internal CX or chatbot engineering resources
- Operators aiming to reduce KYC drop-off and improve onboarding conversion
- VIP-focused brands that require structured escalation and player prioritisation
- Organisations that want predictable, managed CX performance rather than in-house experimentation
Service Tiers
Lava Global manages Meta and programmatic acquisition from strategy through to live optimisation — with iGaming compliance, audience architecture, and commercial reporting built in from day one.
Setup & Integration
- Platform integration and technical setup
- Initial workflow and chatbot configuration
- CRM and platform data mapping
- Go-live support and testing
Optimised Managed Operations
- Platform integration and technical setup
- Initial workflow and chatbot configuration
- CRM and platform data mapping
- Go-live support and testing
Meta / Facebook Ads
- Full CX operations management using TEXT
- Dedicated optimisation and support team
- 24/7 workflow monitoring and adjustment
- Continuous improvement across all player touchpoints
How It Works
A structured onboarding and optimisation process ensures TEXT becomes fully embedded in your operation without disruption.
Discovery & CX Audit
We analyse your current support setup, player journeys, and friction points across onboarding, deposits, and retention.
System Architecture & Design
We define chatbot flows, escalation rules, language routing, and integration requirements across your tech stack.
Integration & Configuration
TEXT is connected to your platform, CRM, and internal systems. Workflows are built and tested in staging environments.
Launch & Stabilisation
We deploy live with monitoring in place, ensuring performance stability across all channels.
Continuous Optimisation
Post-launch, we refine automation rules, improve deflection rates, and enhance player engagement based on real usage data.
Ready to Grow?
Talk to the Lava Global team and find out how Meta and specialist ad networks can fit into your acquisition strategy. A 30-minute conversation — no hard sell, just an honest commercial assessment.